Charles Johnsons Blog

 Social Media Audit on YoungLA     I conducted a social media audit on the company YoungLA. They are a fitness apparel brand where most of their advertising comes directly from fitness influencers and athletes to sell their products. They sell gym clothing, fashion pieces like jackets and cargo jeans, as well as lifting accessories like weightlifting belts and gym bags. Their social media reflects this heavily with most of their posts featuring one of their partnered influencers showing off their products. I have studied this company for the last six weeks and I gathered information on some of their KPI's from both Instagram and Facebook for their last twenty-five posts on each, as well as their amount of followers and total page likes. Facebook audit: URL link to their Facebook account:  https://www.facebook.com/younglaco/ Social Media Handle: @younglaco Total Likes for the most recent twenty-five posts: 4,948 Total Comments for the most recent twenty-five posts: 29...

Brand Statement      My name is Charles Johnson. If I could perfectly encapsulate my character in five words, they would be kind, motivated, nerdy, sociable, and hardworking. My whole life I have tried my absolute best to be kind to others. It is just how I was raised. I was always told to share with those who may not have much, to be kind to everyone, and to always help someone if they are in need and I am able. These values have been instilled in me ever since I was a young child. I am also highly motivated. I have kept up good grades in college so far. I also workout five days a week and play sports a couple times a week. Even when my knee was in bad shape, I managed to pull through and bring it to a point where I can now run, jump, squat heavy weight (at least for me), and play all my favorite sports. I have also been very nerdy my entire life. I watched the Lord of the Rings with my grandpa when I was a kid and ever since then it has been my favorite thing. I have re...